Co-Branding

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Style Guide

Co-Branding

Updated 
Sep 23, 2019

Runs on Ripple

Ripple provides one frictionless experience to send payments globally. As many of our customers look to further differentiate their payments product or service through association with our brand, we have created the Runs on Ripple partner mark — representing a higher standard of service through real-time payments.

This enables our customers to communicate their commitment to innovative technology and enhanced payments for their valued end customers.

Logo Specifications

What the Runs on Ripple mark conveys:
  • Trust and certainty
  • Speed and convenience
  • Direct international payments

The bold simplicity of the mark is meant to symbolize the key traits above. It is important to follow the guidelines in this document to communicate these benefits with consistency.

Runs on Ripple Logo Kit

Requirements for usage

The following is required to use the Runs on Ripple partner mark:

  • Sign Runs on Ripple license agreement
  • Adhere to placement and usage guidelines in this document
  • Gain approval from the Ripple brand team

Co-Branding Guidelines

Using the Runs on Ripple mark

Consistent, accurate reproduction of the Runs on Ripple partner mark is essential on all promotional materials. Do not alter the logo in any way other than what is provided by the Ripple brand team.

Color Usage

When using full color artwork, the Ripple triskelion (logo here) should always appear in Ripple gradient blue. The Ripple triskelion should never appear in colors other than Ripple gradient blue, black, or white.

Preferred with gradient blue logo
Preferred with gradient blue logo
Preferred with gradient blue logo

Versions

The Runs on Ripple partner mark is designed to work flexibly with your materials. The logo is available as 4-color artwork in four version: positive and reverse, horizontal and stacked.

Preferred with gradient blue logo

Clear Space

The Runs on Ripple partner mark must be surrounded by sufficient clear space. The mark should clearly stand alone from other text, graphics or design elements. See the diagrams above for clear space requirements.

Clear Space  -  Print and Digital

The preferred amount of clear space around the logo is equal to the height of the Ripple Triskelion

Language

Ripple requires the Runs on Ripple partner mark to be displayed in English. A translation may be used in addition to the English version of the partner mark, if needed. Translations of the Runs on Ripple partner mark must be approved by a Ripple brand representative. Approved translations of the Runs on Ripple partner marks must always appear with the English version of the partner mark.

Recommended: English
English + Japanese Version: Right aligned
English + Japanese Version: Left aligned
English + Japanese Version: Center aligned

English + Japanese version available to use depending on customer use case.

Do not translate to other languages without approval from Ripple brand representative. Do not show without English Mark.

Logo Don'ts

When presenting a partner logo with the Runs on Ripple logotype, please showcase it as shown above. The Runs on Ripple logotype should be placed after the partner logo, separated with a thin line so it reads “Example Partner Runs on Ripple”. This logo lockup represents the partnership between Ripple and our partners.

Partner Logo Lockup

When presenting a partner logo with the Runs on Ripple logotype, please showcase it as shown above. The Runs on Ripple logotype should be placed after the partner logo, separated with a thin line so it reads “Example Partner Runs on Ripple”. This logo lockup represents the partnership between Ripple and our partners.

Partnership Logo Lockup Examples

Placement: Product Software

The Runs on Ripple partner mark is designed to be highly flexible. Ideally, the mark should be placed in the bottom center on mobile apps. Please use discretion in placement as every use case is different. Use of the Runs on Ripple partner mark is limited to one placement per Web page, advertisement, campaign, banner or in product experience. In printed materials it should appear only once per page.

Placement on Mobile + Desktop

Placement: Marketing

The Runs on Ripple partner mark is designed to be highly flexible. Ideally, the mark should be placed in the lower right corner of advertisements and banners in a trapezoid-like shape, representing a badge. Use of the Runs on Ripple partner mark is limited to one placement per Web page, advertisement, campaign, banner or in product experience. In printed materials it should appear only once per page.


Logo Color Preferences: Examples

Option 1: Preferred 4-color
Option 2: Preferred 4-color
Option 3: Second choice 1-color
Option 4: Second choice 1-color