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Ripple has a simple, trustworthy color palette. Leading with a bold blue followed by slate blues and complementary grays, the core palette is limited and focuses on conveying confidence and clarity. The core palette will cover the majority of your needs.
Blues symbolize and embody these traits: sophisticated, light, clean, simple and trustworthy. Our vibrant blue is energetic. White and blue should be used sporadically as hierarchy elements or in our logo. Don’t use the vibrant blues as background colors. For a sophisticated look, use white or a dark color from our color palette as background colors.
Accent colors can be used to creative visual hierarchy when needed. These colors should be used sparingly and meaningfully to keep an overall sophisticated and clean appearance.