Ripple Logo Principles

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Style Guide

Ripple Logo Principles

Jan 11, 2021
When to Use the Appropriate Ripple Logo

Please follow this guidance when considering which logo to use in the communications 
you are developing.

General Rules
  • Use the corporate brand when representing our company
  • Use the corporate brand when you are representing yourself as an employee of Ripple
  • When speaking specifically to government audiences you should always use the corporate brand as the lead brand.
  • Use the platform brand when representing one of Ripple’s offerings
  • Do not use or create a logo for a product, feature, group, initiative or event

Use Case Examples

Here you will find examples that illustrate the principles above, showing where to use the corporate brand, where to use the platform brand, and where to use logos versus type for specific brands or names.