Runs on Ripple

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Style Guide

Runs on Ripple

Updated 
May 18, 2020

Co-Branding with Runs on Ripple

Ripple provides one frictionless experience to send payments globally. As many of our customers look to further differentiate their payments product or service through association with our brand, we have created the Runs on Ripple partner mark — representing a higher standard of service through real-time payments.

This enables our customers to communicate their commitment to innovative technology and enhanced payments for their valued customers.


What the Runs on Ripple mark conveys:

  • Trust and certainty
  • Speed and convenience
  • Direct international payments

The bold simplicity of the mark is meant to symbolize the key traits above. It is important to follow the guidelines in this document to communicate these benefits with consistency.

Requirements for Usage

Adherence to placement and usage guidelines in this document are required to use the Runs on Ripple partner mark.

Using the Runs on Ripple Mark

Consistent, accurate reproduction of the Runs on Ripple partner mark is essential on all promotional materials. Do not alter the logo in any way.

Partner Logomark Specifications

“Runs on Ripple” Position

The Runs on Ripple logotype should be used with the partner logo with a separator line. For left-to-right reading languages, “Runs on Ripple” should always be on the right in order to read “Partner Runs on Ripple”. For right-to-left reading languages, “Runs on Ripple” to be on the left of the partner logo.

Spacing and Alignment

Use the width of 1 Ripple mark (1w per diagram below) as a measure. For alignment, pay attention to the x-height and the baseline, the top and bottom of the “r” in “ripple”, respectively.

Line Separator

Height: 2w
Thickness: 1/20w (round up to next full pixel/point)
Padding: 1w on each side
Color: Black-90 (#23292F)

Clearspace

The Runs on Ripple partner lockup must have a clearspace of 1w around the art. Partner lockup should clearly stand alone from other text, graphics or design elements.

Creating a Lockup

There are 2 categories for lockups, Horizontal Side-by-Side and Vertical Stacked. Use one of the sizing options below:

Flowchart for Creating Horizontal Side-by-Side Lockups

Horizontal Side-by-Side Lockup Examples:
Wide logo with icon and text
Wide logo with text only
Square logo

Flowchart for Creating Vertical Stacked Lockups

Vertical Stacked Lockup Example:
Width and thickness is similar to horizontal lockups (2w and 1/20w, respectively)

Color Usage

When using full color artwork, the Ripple triskelion (icon) should always appear in Ripple gradient blue. The Ripple triskelion should never appear in colors other than Ripple gradient blue, or blue, black or white.

Video End Card (16:9)

• Vertically quarter the video screen to define grid
• Align lockup baseline to the center line
• Align supporting text baseline to the top of the lowest quartile

Placement: In-Product Software

The Runs on Ripple partner mark is designed to be highly flexible. Ideally, the mark should be placed in the bottom center on mobile apps. Please use discretion in placement as every use case is different. Use of the Runs on Ripple partner mark is limited to one placement per Web page, advertisement, campaign, banner or in product experience. In printed materials it should appear only once per page.

Placement on Mobile + Desktop

Placement: Marketing

The Runs on Ripple partner mark is designed to be highly flexible. Ideally, the mark should be placed in the lower right corner of advertisements and banners in a trapezoid-like shape, representing a badge. Use of the Runs on Ripple partner mark is limited to one placement per Web page, advertisement, campaign, banner or in product experience. In printed materials it should appear only once per page.

Language

Ripple requires the Runs on Ripple partner mark to be displayed in English. A translation may be used in addition to the English version of the partner mark, if needed. Translations of the Runs on Ripple partner mark must be approved by a Ripple brand representative. Approved translations of the Runs on Ripple partner marks must always appear with the English version of the partner mark.

Recommended: English
English + Japanese, Left Aligned

English + Japanese, Right Aligned
English + Japanese, Center Aligned
Do not translate to other languages without approval from Ripple brand representative. Do not show without English mark.