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Style Guide


Sep 23, 2019
About Swell

Swell, hosted by Ripple, is an annual event that brings together the world's leading experts on blockchain, policy, payments and technology. While only in its third year, Swell is the most highly anticipated event every year for our customers and prospects. It is the must-attend event and the place to see, be seen and do business in our space.


A swell, in the context of an ocean, sea or lake, is a series of waves produced by storm winds raging hundreds of miles out to sea. Inspired by the shape of a wave and the distributed structure of the honeycomb, the Swell logo was formed.

Inspiration from the wave and honeycomb structure
The formation of the Swell logo mark