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Style Guide


May 9, 2020
How to Write for Ripple

As a general rule, we adhere to AP Style for writing long-form copy, case studies or thought leadership pieces.

Ripple’s Tone and Voice

Our tone and voice is intelligent, provocative and approachable. We’re never demeaning or overtly negative. We aim to be a trusted and close adviser to leaders in the financial industry and blockchain technology space. You can reference this document for general guidance: