Style Guide
Ripple Platform Logos
Ripple Impact Overview
These are the guidelines for the Ripple Impact platform brand at Ripple. When creating communications or designs for this brand you must follow these guidelines.
Click here for further guidance on when to use the Ripple Impact platform brand versus when
to use the Ripple corporate brand. In general, use the platform brand when representing one of our offerings, and use the corporate brand when representing our company (including when you are representing yourself as an employee).
Click here to access the Ripple Impact platform logos.
Clear Space & Minimum Sizing
When using the Ripple Impact logo with other visual elements make sure to keep enough minimum clear space around it. Use the width of 1triskelion (1w) as a base measure to create distance from other text or graphic elements. Never make logo smaller than than 2 inches or 145 pixels in width.
Additional Guidance
Click here for additional design guidance when using the Ripple logos.
Ripple Impact University Blockchain Research Initiative Overview
These are the guidelines for Ripple Impact UBRI at Ripple. When creating communications or designs for this brand you must follow these guidelines.
Clear Space & Minimum Sizing
When using the Ripple Impact UBRI logo with other visual elements make sure to keep enough minimum clear space around it. Use the width of 1triskelion (1w) as a base measure to create distance from other text or graphic elements. Never make logo smaller than than 3.325 inches or 240 pixels in width.
Co-brand Lockup Specifications — Partner
Ripple Impact UBRI Position
The Ripple Impact UBRI logo should be used with the partner logo without a separator line. “Ripple Impact UBRI” should always be on the left or in the lead placement. Where space permits, the Ripple Impact UBRI logo should be placed at the top, with partner logos at the bottom of the element.
Co-brand Lockup Specifications — University
Ripple Impact UBRI Position
In a co-brand relationship with a university, the Ripple (primary) logo should be used, not the Ripple Impact UBRI logo. The logos should use a line sepator to create a formal lock-up.
Spacing and Alignment
Use the width of 1 Ripple triskelion (1w) as a measure. For alignment with a university wordmark logo, pay attention to the x-height and the baseline, the top of the triskelion and bottom of the “r” in “ripple”, respectively.
Line Separator
Height: 2w
Thickness: 1/20w (round up to next full pixel/point)
Padding: 1w on each side
Color: Black-90 (#23292F)
Creating a Horizontal Side-by-Side Lock-ups
Horizontal Side-by-Side Lockup Examples
RippleNet Overview
These are the guidelines for the RippleNet platform brand at Ripple. When creating communications or designs for this brand you must follow these guidelines.
Click here for further guidance on when to use the RippleNet platform brand versus when
to use the Ripple corporate brand. In general, use the platform brand when representing one of our offerings, and use the corporate brand when representing our company (including when you are representing yourself as an employee).
Click here to access the RippleNet platform logos.
Clear Space & Minimum Sizing
When using the RippleNet logo with other visual elements make sure to keep enough minimum clear space around it. Use the width of 1triskelion (1w) as a base measure to create distance from other text or graphic elements. Never make logo smaller than than 1.5 inches or 110 pixels in width.
Additional Guidance
Click here for additional design guidance when using the Ripple logos.
RippleNet Co-brand Relationships
Click here for detailed guidance on how to co-brand with RippleNet and the Runs on RippleNet program.
Ripple Swell Overview
These are the guidelines for the Ripple Swell platform brand at Ripple. When creating communications or designs for this brand you must follow these guidelines.
Click here for further guidance on when to use the Ripple Swell platform brand versus when
to use the Ripple corporate brand. In general, use the platform brand when representing one of our offerings, and use the corporate brand when representing our company (including when you are representing yourself as an employee).
Click here to access the Ripple Swell platform logos.
Clear Space & Minimum Sizing
When using the Ripple Swell logo with other visual elements make sure to keep enough minimum clear space around it. Use the width of 1triskelion (1w) as a base measure to create distance from other text or graphic elements. Never make logo smaller than than 1.75 inches or 120 pixels in width.
Additional Guidance
Click here for additional design guidance when using the Ripple logos.
Ripple Swell + Location Lock-ups
The Ripple Swell logo can be combined with the name of a specific geographic region. Click here to access these logos.
Ripple X Overview
These are the guidelines for the RippleX platform brand at Ripple. When creating communications or designs for this brand you must follow these guidelines.
Click here for further guidance on when to use the RippleX platform brand versus when to use the Ripple corporate brand. In general, use the platform brand when representing one of our offerings, and use the corporate brand when representing our company (including when you are representing yourself as an employee).
Click here to access the RippleX platform logos.
Clear Space & Minimum Sizing
When using the RippleX logo with other visual elements make sure to keep enough minimum clear space around it. Use the width of 1triskelion (1w) as a base measure to create distance from other text or graphic elements. Never make logo smaller than than 1.25 inches or 85 pixels in width.
Additional Guidance
Click here for additional design guidance when using the Ripple logos.
The RippleX Symbol
The RippleX symbol stems from the golden ratio, similar to the creation of the Ripple triskelion. The symbol is not a logo but a visual element in our toolkit to differentiate RippleX amongst the other Ripple platforms. The RippleX logo must always be present in internal and external communication when the symbol is present.
RippleX Colors
There are the two additional color options unique to Ripple X; the RippleX green and RippleX Gradient. Apply the one color white RippleX logo when using these colors.
RippleX Symbol Do's and Don'ts
The RippleX symbol cannot be used on its own or in replacement of the RippleX logo. These examples are merely illustrative and not exhaustive.
Downloads
The RippleX symbol has two different designs available for download. When using these assets, please make sure the RippleX logo is present.
Co-brand Lockup Specifications — University
RippleX Co-brand Position
In a co-brand relationship with a university, use a line sepator to create a formal lock-up.
Spacing and Alignment
Use the width of 1 Ripple triskelion (1w) as a measure. For alignment with a university wordmark or logo, pay attention to the x-height and the baseline, the top of the triskelion and bottom of the “r” in “ripple”, respectively.
Line Separator
Height: 2w
Thickness: 1/20w (round up to next full pixel/point)
Padding: 1w on each side
Color: Black-90 (#23292F)
Creating a Horizontal Side-by-Side Lock-ups
Horizontal Side-by-Side Lockup Examples
Multiple Partnership Relationship
Use a visual relationship, maintaining appropriate clear space when two or more parties participate in communication or co-sponsor an event. Do not use a line separator in these instances.
Spacing and Alignment
Use the width of 1 Ripple logo as a measure of “minimum distance”. For alignment, pay attention to the x-height and the baseline, the bottom of the “r” in “ripple” and top of the triskelion, respectively.
